Why your SEO efforts are
so incredibly important...
You have a quality product or service & your pricing is competitive... But, no one knows you even exist! Prospective clients need to discover you soon; the future of your business is at stake. Most methods of advertising rely on basically a shot in the dark by flooding a conventional * medium in hopes of gaining the attention of those few exact people that need that particular product or service you want to sell. There is a better solution, a better medium. The internet. When people or companies need something at a better price or higher level of quality, this is where they can actively search for what they want but, can they find you? Or, do they find your competition first?
In todays global marketplace, odds are you are not alone in your industry & probably not well branded unless you've been around a very long while. But, the basic priciples of branding & marketing have evolved & now more than ever, getting found is an integral part of any successful business strategy. You want to be found first.
That is why your site must be robot & spider friendly. One may think their site is outstanding, easy to navigate, pleasing to the eye & an overall winner in it's selling ability; all that may be true. But, the search engine robots & spiders determine to a great extent if human eyes ever see your online efforts. What you need is surgical precision in targeting those keywords that offer the best chance of your target audience the easy ability to find you before finding your competition.
* conventional as defined by basically all forms of media that existed prior to the internet such as radio, tv, print, signage, ect. When considering such concrete media, one should pay particular attention to the many ways the internet has forced it to evolve qickly; any seriously well thought out marketing (or branding) campaign say for example magazine ads would allmost allways include a web address where the end user could "follow up."